KOLLEKTIVA

An easy way for elders to expand their social life by renting out a part of their home.

project
Web design
Branding
An opeb macbook and an iPhone next to eachother
mission
We got the opportunity to help a company with theirfuture product – Kollektiva. The targeted group was mainly elders who lived in large homes with unused space.

The client wanted us to create a digital platform thatmade it easy for seniors to rent that unused space, while at the same time giving future tenants a place to live.
tools
Figma
team
Matthew Blaxland
Linnea Calmstierna
Emma Hansson
Jennifer Andersson
Mockup of Smenas logotype on paper
process
We roughly followed Google’s Design Sprint, a methodology in which you build and test a prototype in 5 days.

We made a lot of research before designing the interface. To understand the difficulties elders may experience when navigating on a digital platform was of great importance – the product was for them after all.

External analysis

Problems & solutions

User journey

Wireframe & user tests

High fidelity

Final product

Post-it notes with writing in them

Problems & solutions

We began our work by discussing what the short and long term goals for the service were. During that process we found that there were three main problems that thought were important to solve.
Content aimed at tenant are often prioritized on the first paige which makes it take longer time to find the information valuable for future landlords.
Too much information and to many elements can cause information overload.
Many older people feel that they cannot trust the digital tools and services available today.

We thereafter formulated three main goals.

Content aimed at tenant are often prioritized on the first paige which makes it take longer time to find the information valuable for future landlords.
Too much information and to many elements can cause information overload.
Many older people feel that they cannot trust the digital tools and services available today.
Post-it notes on a row

User journey

To be able to reach our goals we needed to put ourselves in the targeted audience’s shoes. We therefore did an experience map where you step by step go through the emotional and functional journey a user may take to reach their goal — which in this case was to complete and post an advertisement.
Simple greybox frames

Wireframe & user tests

We agreed to focus on creating a good form. Make that part of the future landlords process as good as possible. So we made prototyped wireframes and tested it on people aged 59 and older, to see what could be improved.
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High fidelity

Read further to see the final result.
Phone with first homepage
We made two separate homepages: one for landlords and one for tenants. Having it this way made it so that each party avoided having to search for the information most valuable to them.
Phone with second homepage
Here, future landlords could scroll down to find user-reviews, a step-by-step guide as well as learn that you could always contact Kollektiva for assistance.
Four frames of four steps from the form
We changed the design after our wireframe user-tests. It taught us that the more information in each step, the more difficult it was to understand what was requested of the user. Only one question in each step was better than having two.
Valuable insights
Knowing who your audience are, their pains and gains, makesyour product better. I felt that by spending a lot of time doing thourough research as well as testing the prototype at an early stage, the easier it was to create the service.

As I got to know the audience I started to sympathize with them which made me more motivated to work. Thisproject made my job feel important.
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